It takes all of us working together, side-by-side, to create a better future for the game and country.
So to kick off the 2020 season, we launched a message of unity and hope inspired by LaDanian Tomlinson's iconic HOF speech.
Directed by Paul Mitchell at Elastic / Music by Alicia Keys
Beginning in the 2020 season and still going strong today – this line will be woven throughout NFL initiatives. Every team endzone has featured a stencil with "It Takes All of Us" painted on. Players have the option to wear it as a decal on the back of their helmets along with other messages of racial justice or the names of victims of police brutality and systemic racism.